Academically Sarang Panchal completed his Master’s degree in Management studies from one of the premier management institute of India- Jamnalal Bajaj Institute of Management studies (JBIMS) prior to which he had pursued a degree in commerce from Sydenham College. Sarang Panchal has nearly three two decades of Market Research experience. He started his career with Procter & Gamble and then moved on to the researcher’s side with a boutique firm called MRAS, Research Manager. Subsequently, he assumed partnership at MRAS Burke between 1987- 1989, from where he joined Dun & Bradstreet as Executive Director in 1995. He spent two years in Dun & Bradstreet. Sarang then joined AC Nielsen in 1997 as Executive Director, where his profile included Simulated Test Marketing/ Forecasting, Brand / Advertising tracking, Syndicated Research, Customer satisfaction, Multi-country / International and Qualitative research. After being an Executive Director for over a decade, he then was appointed Managing Director of The Nielsen Company, Asia Pacific for the customized division where he managed 17 countries. He is now an investor and the Managing Director of MRSS India, a largest digital Market Research Agency in India. It is India's 1st and only listed Market Research Company. The company is arguably India’s leading digital market research firm, where his key task is to leverage ahead of the curve technology and embellish the quality of research the company delivers to clients in India.
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There has been a whopping rise of social media users in India