S.T.Kalairaj joined MRSS India in 2018 as Head –Life Sciences, responsible for Pharmaceutical, Healthcare, and Medical devices segment business. His rich experience in Pharmaceutical marketing for more than 25 years, associated with top companies such as Ranbaxy, Dr. Reddy’s, Panacea Biotec and Cadila Healthcare.Held pivot corporate roles like Corporate Planning & Budgeting, strategy formulation & interventions, Portfolio management, market research, MIS, CRM,SFA and Mergers & Acquisition of Brands and company including some of the strategy initiatives like Portfolio alignment, SBU formation, corporate annual marketing theme driving, annual budgeting, Brand building strategy including segmentation& positioning, in-depth prescription analytics and CRM ROI tracking. His recent stint at Fulcrum helped to identify companies /therapies /brands for investment, Business and brand valuation, performance tracking of funded companies. He has reviewed more than 200 Pharmaceutical companies for investment fitment. He has done 500+ primary market research assignments in the span of 25 years +, including Nursing home and Cat Lab/CT Scan census. Kalairaj is an MBA with MDPs at IIM Ahmedabad, IIM-Kozhikode, IIM-Lucknow, ISB-Hyderabad and Bayer’s BIMS,Leverkusen.
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