Meghna has over 15 years of work experience in IT and research across domains. Her expertise spans across IT Programming and consulting, Media and digital research. She has worked extensively on assessing TV viewing habits, content differentiation factors and competition analysis. She has a rich experience in digital/implicit research tools and their applications across verticals and use cases. Meghna has lead eye tracking projects to help client’s decode attention to level of engagement with the stimuli. She provided insights based on real time data collection with action ability in terms of attention mapping. She has an inclination towards technology and puts to use the most appropriate and robust method for a quick turnaround. She possesses strong analytical skills to comprehend data into actionable insights for client. To name a few, she has been involved in studies on brand equity, campaign impact, ad tests, experiential/product placement feedbacks, HNI interviews etc. She has worked closely on consultative projects for clients across Telecom, Media, Education, consumer durables and FMCG. Meghna is a Computer Science Engineer and a post graduate in Media Management from MICA.
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There has been a whopping rise of social media users in India