MadhumitaChattopadhyay has about 25 years of experience in the areas of Brand Management, Business strategy and Marketing Research. She was associated with ABP Pvt Ltd, one of the largest Indian media conglomerates, for about 14 years. She was the Vice President, in charge of one of the strategic business units and was also the Editor of the most popular women’s lifestyle magazine in West Bengal, Sananda. As an expert in Marketing Research, she was consulted in all Market Research activities across the organisation.Prior to ABP PvtLtd, she worked in Market Research agencies like IMRB International and TNS Mode. An expert in both Quantitative and Qualitative Research, her experience spanned across sectors – consumer durables, non-durables, services, media and advertising.She was a member in the Technical Committee of National Readership Survey (NRS).She has been a regular faculty member of Brand and Media Management in Calcutta Management Institute in Kolkata.
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Let’s start at the very beginning and understand what exactly do we
There has been a whopping rise of social media users in India