Dr. Mridula S Mishra comes with almost fifteen years of both research and academic experience. Her research career started right from her Ph.D days at BITS-Pilani,where she was involved in Government and Corporate projects. Later, she joined the Indian Institute of Foreign Trade (Department of Commerce, Govt of India). Over the years, Mridula has worked across industries and has done research for profit and non-profit organizations as well as Government. She was personally involved in social researches for the Departments of Agriculture and Commerce. Her research “Would Indian Consumers move from kirana stores to organized retailers when shopping for groceries” is one of the top downloaded papers with more than 139 citations. She has also published and edited a book titled Grocery and Wet Retailing. Mridula has done her PhD in Management from BITS-Pilani and ME in Internet Technology and E-Business from the same institute.
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There has been a whopping rise of social media users in India