DeepikaRathod has over 5 + years of rich experience in market research & consumer insights. She has worked with various clients and accomplished different tasks. She has conducted variety of research ranging from FMCG to Real Estate. Prior to joining MRSS, she was working with Azul research advisory and support services as Research Analyst. Her key areas of expertise are – making proposal, and research related discussion guides, moderation, making reports , representing data graphically, writing conclusions & Client presentations. She is well versed with various Qualitative methodologies like Depth Interviews, Focus Group Discussions, Immersions, Triads& Dyads across sectors like FMCG (Snacks, talcum powder, face cream, deodorants, shampoo, drinks etc.) Retail, BFSI, Consumer Durable, Automotive, OTC &Pharma, Media, Real estate, IT etc . Academically, She has completed her Bachelor of Management studies (BMS) in Marketing and Retail Marketing from Bhavan’s College and an MBA in Marketing from Prin. L. N. Welingkar Institute of Management Development and Research.
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Let’s start at the very beginning and understand what exactly do we
There has been a whopping rise of social media users in India