Study on how an online streaming video helped Netflix India increase their audience engagement and overall conversation across web.
Since its inception, Netflix has been on an upward journey. Ever since the brand made itself available worldwide, India has been a big consumer of their on-demand streaming.
Netflix has an impressive library and superior original content. Due to this, it holds a strong second position only after Amazon prime in India. Their 360° social media marketing strategy before launching a new show is all by itself an experience.
MRSSIndia’s Social media Insights team did an intensive study of Netflix’s social media communications for a month. This included the time before the release of India’s first Netflix original series “Sacred Games” and the buzz that it created afterwards. The report also discussed how an online streaming video helped the brand to increase their audience engagement and overall conversation of the brand across web. How the KPIs charged post launch of Sacred Games.
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