A solid social commerce is never complete without holistic social media intelligence & insights. Social media’s task is conversation, content-sharing and collaboration to create a relationship with the customers. Social Media Insights is the process of extracting meaning and providing insightful conclusions based on the information received via social media listening and monitoring. This is an ongoing process because a brand cannot go “out of sight” else they will be “out of mind” for the customers.
At MRSS India, We not only develop social media strategies, but act as social media consultants who provide services to support brands that need to be truly successful in the social space.
Our expertise lies in harnessing the power of Social Media through strong understanding of social platforms and in-depth knowledge of tools & proprietary databases. By analysing data, we help the brand to learn a lot about their customers, their potential customers, and their business by examining social insights.
We create social media listening/monitoring strategy, configure social media solutions, train on-site client team, and our Social Media Reporting with in-depth analysis produces actionable insights together with overseeing any social media issues.
NPS is a metric that holds companies and employees accountable for how they treat customers by measuring the proportion of customers that would highly recommend the company (“Promoters”) minus the number of customers who would not recommend it (“Detractors”).
The Net Promoter Score is not a traditional customer satisfaction framework. Its data is used to develop an actionable plan to drive improvements in customer service loyalty, generally has total commitment from management and since the company acts on customer feedback, sustainable profitable growth is a distinct possibility!
The link between customer loyalty and true sustainable organic growth is well established which provides companies with powerful measurable financial incentives. But unlike financial accounting rules that tempt companies to chase short-term profits at the expense of customer loyalty via the Net Promoter Score framework which requires and inspires organizations to make it right for its customers and employees. It is the business equivalent of the Golden Rule: treat others, as you yourself would want to be treated.
Brand equity is critical in building a business. It is the outcome of positive brand attributes and favorable consequences of brand use. It takes time, patience, and great deal of effort to build brand equity. A brand with high brand equity is an asset as it creates awareness and goodwill resulting in higher revenues, price premium and acceptance of any new line extension. Brand equity is typically the result of brand loyalty that comes with increased market share. MRSS India offers BRIM Index (Brand Resonance Index) as a measure of brand equity. The framework of the model is shown below:
Once a customer is positive about brand’s performance its behavior will reflect in future purchase along with the frequency of purchase. Market factors demonstrated by the strength of distribution will be measured to assess whether the power of brand has been leveraged or not. Brand preference and good word of mouth will create loyalty halo for the brand.
U & A studies provide information on usage and attitude of consumers. U&A study helps in solving the following marketing problems a business faces like directing market opportunities for existing or new products, efficient market segmentation, choosing the target market and determine product positioning, formulating the marketing mix strategy and evaluating the marketing activities of companies.
While it’s not realistic to use the full set of methods on a given project, nearly all projects would benefit from multiple research methods and from combining insights. Unfortunately many design teams only use one or two methods that they are familiar with. The key question is what to do when which can be driven by a 3- dimensional framework with the following axes attitudinal vs. behavioural, qualitative vs. quantitative and context of use.
A view within your organization, a complete observation of Customer Service including other aspect of your business like product promotion, training, compensation & motivation of employees through your customer’s eye is called mystery customer audit. Customer feedback is an excellent way to track and measure the level of service. Mystery Customer Service evaluation will help you to not only meet, but exceeds your customer’s expectations. Mystery shopping is the way to gage customer satisfaction. It is an asset to any company’s self-improvement & growth. It can be useful to obtain feedback on a wide variety of company functions. Mystery shopper’s comments, usually will help shed light on problem areas along with measuring your efforts on training but it will also check the level of commitment the Employee has towards their Customer’s needs. Typically our mystery customer framework includes quantitative observations that very often is followed up with qualitative interviews.
We provide our client’s access to a cutting edge online community to help get answers to all their business challenges. The insight community platform not only provides you with high quality data but user friendly tools to analyze and interpret the information. From here, it’s a short step to gain actionable insights to help your business. Our flexible reporting tools allow you to shape data into images and tables, integrate CRM. The platform enables regular feedback from customers via interactive surveys and brings the voice of the customer directly to the brand. This functionality means that key business questions can be answered in hours or days, rather than weeks.
MRSS India has nationally representative pre mounted access panels with a cutting edge tool as a back end. A robust platform that promises quick turnaround and high quality data with innovative ways of keeping the members engaged.
A single platform with capabilities of simple to complex surveys along with heat maps and highlighters for all sorts of research and marketing challenges.
Helps our clients take data driven decisions by passively monitoring smartphone behavior on all ios and android devices. What apps are used? How long are they used? Where are they used? This tool helps one make data-driven decisions, about mobile strategy, tactics and products. This is Robust way to assess the frequency and usage of various applications on a respondent’s phoe without reading personal and confidental information.
Suitable for all:
|mobile application behavior|
Eye Tracking tells you what people see and – more important – what they miss! It is the key to an effective marketing campaign which turns people into buyers. Eyetracking allows us to stop guessing and use the unique features to get proof into people’s attention and behaviour. MRSS India offers remote and wearable eyetracking solutions.
Best suited to:
|Understanding what products grab people’s attention|
|Identifying which communications work best and why|
|Assessing in-store communications|
|Exploring brand and packaging stand out and performance|
|Optimizing store layout, category, aisle and fixtures|
Mapping market potential helps to assess important business decisions. Market potential can be expressed by:
|The number of customers purchasing|
|Frequency of purchase|
It all depends on your specific needs. Market potential can advise you on the best approach to sizing any market. We employ various methodologies and use varying data sets to get the answers for any business. The principles of determining market share and market potential are the same for all geographic areas which is determining a customer profile (who) and the geographic size of the market (how many). This is the general market potential. Knowing the number and strength of your competitors (and then estimating the share of business you will take from them) will give you the market potential specific to your enterprise.
We do a lot of market potential / demand estimation for industrial and busienss to business clients.
B2B research enables marketers in being more pro-active, more dynamic and help them understand the future, design market strategies and be informed & prepared. Traditional research practices help in understanding the point of time challenges – end user/customer usage patterns, perceptions, satisfaction etc. B2B research comes in handy for future assessment and works in collaborative manner with the client, offering insights on the various constituents of the market including competition – current & future, products – existing & replacement, engineering breakthroughs offering insights on the way the future is likely to shape up and future plans of competition. The solutions that we provide helps a business in developing business strategy, marketing execution and service quality management.
Price is the quintessential aspect that plays a major role in the purchase of a product or service by a customer. It is a good way of working out the most acceptable price point to consumers. We offer several different Pricing Research methods:
|PSM (Price Sensitivity Meter) – to be used when you are looking for suitable price for your product|
|BPTO (Brand Price Trade-off) – when you want to study the brand and price relationship i.e. how the consumers trade-off between brand and price|
|Choice Based Conjoint (CBC) – when you want to see how consumers trade off between brand, features and price|
|Gabor Granger – to be used when with optimal price, price elasticity and demand curve is required|
Social Research is the application of scientific methods for understanding and analysing the social lives in order to comprehend the human behaviour and its interaction with the environment. The idea behind social research is to discover facts and their interpretation, identification of underlying issues and their analysis, discerning new knowledge and authenticating the old ones.Social research helps find an order amongst social facts and casual relation. This acts as the perfect prognostic tool for several studies.
At MRSS India, our experts employ a combination of observatory and other tools to come up with authentic social research results. Our thorough research studies help the Government in creating policy making/amending decisions and NGOs/Corporates in carving a path for their projects and CSRs.
Indian agriculture is undergoing rapid trans¬formation since the introduction of Green Revolu¬tion technology. The recent policy of liberalisation and globalisation has opened up new avenues for agricultural modernisation. This has not only stressed on improving agricultural inputs, infrastructural fa¬cilities in rural areas but liberalising imports, reduc¬ing subsidies, loosening ceiling laws and generating agricultural surplus for home and international mar¬kets. In view of the increasing prosperity in rural areas demands are being raised for agricultural taxa¬tion and according industry status to agriculture.
A large population is the key driver of demand for agricultural products as rising urban and rural incomes have also aided demand growth. Increasing demand for agricultural inputs has resulted in analyzing various agriculture segments including:
All the above solutions can be used to cater to the growth initiatives of agriculture sector at Macro & micro level:
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There has been a whopping rise of social media users in India