Ever since its inception, Instagram has been an awesome platform for connections and sharing stories visually. More so, since Facebook’s acquisition, it has only seen an upward growth. Research shows that there are over 59 million users of Instagram only in India and worldwide it is more than 800 million. Too see more data for Instagram click here
This is a huge repository for any brand to use for their marketing strategy. With the proper mix of strategies, this portal can be used effectively for lead generation, sales and customer engagement.
Instagram is so much more than just posting random images. The brands need to be proactive and make a connection with its followers. Here are some ways that this connection can be achieved.
Brands creating communities that the users can be a part of
For example: Dogs of Instagram (@dogsofinstagram) started as a project of a couple who wanted to post images of dogs all over the world. So they created the account and a dedicated email for users to send in the images of their dogs. What started as a pet project grew to having more than 4.2 million followers today. This is a community where people from all over the planet, despite their cultural and socio economic difference, come together because they love dogs and want to look at dog photos. Now this is a successful ecommerce site selling items and collaborating with other brands too.
Brands collaborating with influencers
For example: Jessica Shyba (@mommasgonecity) is an instagrammer with a following of over 482k as of today. She is a blogger and author of 2 children’s books (Naptime with Theo & Beau and Bath time with Theo & Beau). Her Instagram narrates immaculate images of her family. It is an account that emits a feel-good factor. She has successfully collaborated with brands like JetBlue, Target, and the Honest Company and many others. These brands get a huge amount of organic traffic because of her followers.
Brands using the relevant hashtags
Some common ones that grab attention are #ThrowbackThursdays #instalove #love #food or something specific ones which are exclusive to the brands like Nike (@nike) uses #justdoit for all their images and videos. Starbucks (@starbucks) uses the names of their specific drinks as hashtags like #TripleMochaFrappuccino #StrawberryGreenTea etc
Choicest posting time and frequency
Various studies reveal different times that might be optimal for posting. For example later.com reveals that lunch time is most optimal followed by late evenings. However, this may not be suitable for all brands alike. Brands would need to conduct their own studies to figure out the best time to post something depending upon their target audience.
Using Instagram Ads
Instagram’s ad feature may be used to share the latest product/service that you have along with back-linking the website. This is a great booster to extend the reach of your organic posts. For now, we can create the ad only with Facebook ad creation, so a Facebook account is essential.
Brands Optimizing Their Profile
Brands should use every opportunity that they get to optimize their profile. Some quick yet effective methods of optimizing the Instagram profile are
- Using Company Logo somewhere prominent on the profile
- Always linking the website
- At least one brand specific hashtag for the account
- Sharing geo location
- Sharing images and videos in sync with the Brand & other SM platforms
Get comprehensive social media insights by using our Social Media Intelligence services.