It all started when on Aug 23 rd 2007 Chris Messina used the first hashtag on twitter for one of his websites ‘Barcamp’. However, the hashtag (#) was created by Tim Berners Lee, the creator of The Web.
Points To Ponder before using a Hashtag
- Hashtag is relevant to your business in terms of product, service, location, or period of time
- At least one hashtag that is unique to the brand
- The hashtag should be short and simple. People should be able to remember and use the correct hashtag when needed.
- The hashtag should resonate with the target audience.
- Sometimes some common hashtags starts trending. A little research must be done before using the hashtag for your brand/product/service. It should not be the case that one incorrect hashtag ruined your online reputation.
In conclusion, a Brand has the options of creating 4 types of hashtags for their business on social media
These are created exclusively for the business and are used to promote the brand, or marketing ideas.
Examples: #ShareaCoke — Coca Cola #LikeAGirl — Always
These are created specifically for a campaign or a new product/service launch and are usually faded away once the event is complete.
Example: #IndiaHatesCondom — Durex #SaveLucifer – Campaign started by viewers to save the TV show Lucifer cancelled by FOX.
These can be found various hashtag monitoring sites like Twitter, Instagram, and Google+ Example: #FridayFeeling #IndependenceDay (or any other celebratory days)
These are the common hashtags that are floating around on the SM sites. These can gain be divided into some broad categories — Product, Lifestyle, Event & Location.
Examples: #momlife #dogsarelove #Mumbai #Foodporn
Hashtags should be used as frequently and as genuinely as possible. This elevates brand
awareness and likeability.