The latest buzz in the Facebook world is that they have suspended all data analytics services from Crimson Hexagon – an AI-powered consumer insights company. Crimson Hexagon has their patented technology to power their software and own over one trillion consumer information. Data comes via various social media platforms and other sources. They have a major clientele like Paramount Pictures, Samsung, Twitter, Adidas and GM.
According to the Wall Street Journal , the company has secured at least 22 separate federal contracts since 2014 worth more than $800,000, including for the State Department, the Federal Emergency Management Agency, and the Secret Service, as well as a separate contract with a Russian non-profit called the Civil Society Development Foundation.
Crimson Hexagon’s Chief Technology Officer Chris Bingham stated on their company blog that the company collects data that are publicly accessible and not private social media data.
Facebook has temporarily blocked their services pending a thorough investigation. The probe must confirm that their contracts with the U.S. government and the Russian non-profit, does not violate the policies.
Facebook has suspended 2 data analytics companies prior to this — AGGREGATEiQ and CubeYou after the Cambridge Analytica fiasco. AGGREGATEiQ is affiliated with Strategic Communication Laboratories (SCL), the parent company of Cambridge Analytica. However, AGGREGATEiQ has vehemently denied such allegations maintaining their innocence regarding the matter.
As per CNBC, Cubeyou had been misleading users by collecting data from quizzes inaccurately labelled as “non-profit academic research”. They are selling the findings to marketers. Facebook’s VP( Product Partnership) mentioned that if Cubeyou fails the audit, then they will have no access to the platform.