Air pollution and diseases related to it pose one of the biggest concerns of health in India today. Also, air purifiers are considered as one of the high-maintenance products in the market. Since it is not much discussed as other electronic items, it becomes imperative that the consumers are aware of the specs so that they can make an informed decision.
Brands on the other hand need to read the audience before they introduce new products and showcase their existing ones. Checking out the competition is also a basic step towards creating proper marketing strategies.
MRSS India’s Social Media insights team has come up with a thorough study regarding the market, the competition, what clicks with the audience and what does not.